client project The Leontien House
Everyone is blazing
We volunteered to develop a new website for the Leontien House. The design of this website is based on the new branding of the organization and exudes a nice lot of positivity and hope. People with an eating disorder, their loved ones and potential donors can now find answers to the most important questions even easier. And take a first step towards counseling, coaching or collaboration.
The situation
An eating disorder. It can happen to you just like that. At the Leontien House, experts by experience help people with an eating disorder and their loved ones face the battle. And overcome this illness. The beautifully restored farmhouse in Zevenhuizen is named after its founder Leontien van Moorsel. This well-known cyclist herself struggled for years with an eating disorder. During her recovery, she had a lot of support from her in-laws. They helped her strike a good balance between giving love (to the person) and being consistent (against the eating disorder) to overcome the disease. Such a positive, pragmatic approach is what Leontien wanted to offer to other people with eating disorders.
That's how the Leontien House began as a drop-in center in 2015. It has since grown into a full-fledged center for recovery with a variety of activities and programs for participants from across the country. Since its opening, the organization has continued to professionalize. Therefore, it was time for a brand makeover. This began with a brand workshop in which the team worked on formulating the vision, a brand strategy and a positioning story, among other things. Then, among other things, the website had to be adjusted accordingly.
Patty Varekamp, the Leontien House's communications specialist, had already worked with us in several other projects. She felt it would click between our team and the Leontien House team. And approached us to discuss the possibilities.
"Rosanne goes for the best result and is very transparent. You know exactly what you get from her and what is expected of you. I found it very clear to have one fixed contact person. Because of those short lines, we were able to tick things off quickly."
Patty Varekamp
The goal
During the strategy session, Patty and Rosanne together set goals for the new website. For example, the new central message, logo and tagline had to resonate with the target audience. But above all, the website had to inform, inspire and stimulate action. In a nice practical way and brimming with hope and positivity. When you are a desperate mother or father looking for help for your child, websites that may be beautiful, but do not answer the most pressing questions are of little use.
THE approach
After the strategy session, we developed a first draft. Then we incorporated feedback in several rounds and finalized the design. Patty was already familiar with WordPress. In her own words, it felt "like coming home. That also made it easy to explain the use of the site to the volunteer supporting her. Because Patty is a copywriter by trade, she provided the texts herself.
Patty: "It was nice that Rosanne was enthusiastic about the brand strategy, but also not afraid to ask tough questions. This is how we were able to translate it into a user-friendly website with a clear content structure."
"As a team, we thought it was really noble that a growing but relatively small agency wanted to volunteer to take on this pretty tough project. Everyone is blazingly enthusiastic about the results. "
The result
In mid-April 2021, the new site went live. That was an exciting moment for a while, because the hosting and domain name were not communicating correctly with each other. Fortunately, with a little help from Rosanne in asking the right questions to the web hosting company, that was quickly resolved.
The new site was received with blazing enthusiasm. Meanwhile, the site has been running for several weeks, and it's time to give it more buzz. And now that the 30 days VIP service is over, Buro Staal continues to provide maintenance and support for the website.
Patty: "Buro Staal is competent, straightforward and committed. If you are looking for an agency, this is a good, clear party that keeps appointments and where you always get an honest answer."
