customer project SharedServiceGuide
Lead generation and online relationship building has become a lot easier
We developed a new bilingual website with accompanying lead generation funnel for Carina van Reeven of SharedServiceGids. The old website had celebrated its 10-year anniversary and could be well-deservedly retired. Because the consulting projects Carina sells take more than a year and require a substantial investment, the sales cycle is often long as well. Therefore, she wanted to generate leads more actively and stay in touch with this group. With the new design of her website, this has become a lot easier.
The situation
Carina helps CEOs and CFOs optimize financial shared service centers. She published a book on that topic about ten years ago, and started her company shortly thereafter. In those ten years, she has continually invested in further scaling her business. Before that, she also immersed herself in online marketing. Among other things, she learned how to generate leads through LinkedIn. In addition, during a business building challenge earlier this year, she had largely worked out the setup of her website and lead generation funnel herself. Because she ran into the technical limits of the system she was using during that challenge, she asked her network for advice. This is how she got Buro Staal recommended and we got into a conversation with her.
"I was good at explaining to Rosanne why I wanted certain things in my website and in the funnel, and Rosanne then immediately envisioned how she could build that in WordPress. That was lightning fast switching."
Carina van Reeven
The goal
For Carina, revamping the website was part of her desire to further professionalize all of her marketing. She wanted to use her website more actively to generate leads and stay in touch with them online. The new website needed to:
- Become bilingual so that both its Dutch and international customers could easily find information and stay in touch.
- The website had to be linked to a marketing automation system and the entire funnel had to be set up.
- A fairly complex lead generation and sales funnel had to be set up that included free downloads, box office purchases and upsells.
- Eventually, she wanted the website to be able to attract organic traffic from search engines.
THE approach
Since the design of the website was already largely ready, we could immediately start translating Carina's wishes into WordPress. So the Dutch-language website could go live after just a few weeks. Because of Rosanne's maternity leave and because the English funnel turned out to be slightly different, the development of the English site took a little more time. It finally went live in early December.
"I was recommended Buro Staal through a mutual acquaintance and it clicked immediately."
The result
The new website looks fresh and attractive, and loads quickly and smoothly on all devices. This has made generating leads in both languages and further building relationships with leads online much easier. The next step is to improve the website's ranking in the search engines so that more traffic can actually convert.
