client project SharedServiceGids
Generating leads and building online relationships just got a whole lot easier.
We developed a new bilingual website with a lead generation funnel for Carina van Reeven of SharedServiceGids. The old website had celebrated its 10th anniversary and deserved a well-earned retirement. Since Carina's consulting projects last over a year and require a significant investment, the sales cycle is often long. That's why she wanted to be more proactive in generating leads and staying in touch with them. The new website setup makes that much easier.
The situation
Carina helps CEOs and CFOs optimize financial shared service centers. About ten years ago, she published a book on the subject and soon after started her company. Over those ten years, she has continuously invested in scaling her business further. That's why she also dove into online marketing. She learned how to generate leads via LinkedIn, among other things. Earlier this year, during a business building challenge, she largely worked out the setup of her website and lead generation funnel herself. Because she ran into the technical limitations of the system she was using during that challenge, she asked her network for advice. That's how she was recommended Buro Staal, and we started talking.
"I could easily explain to Rosanne why I wanted certain things in my website and in the funnel, and Rosanne immediately knew how to build it in WordPress. It was super quick to coordinate."
Carina van Reeven
The goal
For Carina, revamping the website was part of her desire to further professionalize her entire marketing approach. She wanted to use her website more actively to generate leads and stay in touch with them online. The new website needed to:
- Be bilingual so that both her Dutch and international clients could easily find information and stay in touch.
- Be connected to a marketing automation system, and the entire funnel had to be set up.
- Have a fairly complex lead generation and sales funnel with free downloads, 'impulse buys', and upsells.
- Eventually, attract organic traffic from search engines.
THE approach
Since the website's setup was already largely complete, we could immediately start translating Carina's wishes into WordPress. The Dutch website was live within a few weeks. Due to Rosanne's maternity leave and the fact that the English funnel turned out to be slightly different, the development of the English site took a bit longer. It finally went live in early December.
"I was recommended Buro Staal through a mutual acquaintance, and we clicked right away."
The result
The new website looks fresh and appealing, and it loads quickly and smoothly on all devices. This makes generating leads and further building online relationships with leads a lot easier in both languages. The next step is to improve the website's position in search engines, so that it attracts more traffic that can actually convert.
