client project Gifteddexpert.com
More e-book requests, introductory talks and clients
For Larinda Bok of Hoogbegaafdexpert.nl, we merged the websites of the various companies she previously had into one website with a crystal clear target audience and message. The result is impressive. She gets many compliments the new website and her e-book is requested much more than before. She is also getting more requests for introductory meetings, which has already brought her several new clients.
The situation
For some time Larinda ran several businesses side by side. In recent years, she increasingly noticed that she was most energized by coaching the gifted. Once she decided to focus entirely on that, her marketing needed to reflect that. We have been working with Larinda for several years and also managed her previous websites. That's why she approached us to help think about the approach and handle the implementation.
"I got to know Rosanne several years ago through BNI as an honest, knowledgeable and inspired professional. Because I believe it's better to get a website right the first time than to tinker around on your own, we quickly started working together."
Larinda Bok
The goal
Larinda's mission is to help gifted people find their path so they can live a meaningful life with abandon. To help her target audience determine if she might be the right person to guide them in finding that path, the website needed:
- exude not only professionalism, but also expertise and warmth;
- show who Larinda is as a person and what makes her an expert in this field;
- be optimized for search terms around the topic of giftedness;
- are easy to keep up with yourself.
THE approach
With Larinda's personality and the characteristics of the target group in mind, Annemieke created a design proposal. Because the old websites contained a lot of content that was not relevant for this company and this target group, we also thought about the structure of the website together. If you want to achieve high positions in search results, a clear content structure is essential.
Additionally, during the development of the new website, we worked closely with Larinda's SEO specialist to transfer the value of the old websites and pages to the new one as best we could.
"Annemieke has a great sense of how to design pages so that they are clear and inviting. In addition, she knows better than anyone else how to use pictograms for that."
The result
Larinda's audience has received the new website with enthusiasm. She has received quite a few compliments on it. In addition, the site also invites action. Her e-book is now being downloaded a lot more and the number of requests for introductory talks has also increased. This has already led to several new clients, and so not only is her revenue growing, but her impact as well. And isn't that at least as important?
Larinda: "Definitely go meet the team of Buro Staal. It is a nice no-nonsense company with short lines. They think along with you very well from a marketing point of view, and also know how to set up websites technically well."
